Our first time at INBOUND 2025 in San Francisco was unforgettable. Discover the insights, lessons, and connections that are shaping Hiru’s journey as a global, nomadic creative agency.
From Guadalajara to San Francisco: Our First INBOUND Experience
This year marked our first time at INBOUND 2025, and one thing is certain, it won’t be the last.
Landing in San Francisco, California, surrounded by thousands of marketers, entrepreneurs, and innovators from around the world, was truly inspiring. Every keynote, workshop, and hallway chat reminded us of why we love what we do: combining creativity, strategy, and technology to make ideas travel further.
🚀 Learning from the Best: AI, Marketing, and Automation
INBOUND is more than an event, it’s an experience that transforms the way we see the future of marketing.
We immersed ourselves in sessions about AI, marketing strategy, prompting, sales, prospecting, and automation, learning from some of the most brilliant minds in the industry.
We came back with powerful insights on how to use AI as a creative partner, to craft smarter campaigns, optimize processes, and create truly personalized experiences for clients worldwide.

🤝 The Power of Community: Connecting Beyond Borders
Beyond the sessions, the real magic of INBOUND happened through people.
We met inspiring professionals from across the globe all united by a shared purpose: to make marketing more human, intentional, and effective.
And for us, one of the highlights was organizing a Latino community meet-up at INBOUND, where we exchanged ideas, experiences, and inspiration with talented leaders from Mexico, Colombia, Spain, Argentina, and beyond. 🌎🔥
Seeing Latin voices represented in such a global event reminded us that creativity has no borders, and that our culture adds incredible strength to the global marketing conversation.
💡 From Inspiration to Action
We returned home with notebooks full of learnings, but most importantly, with a renewed purpose. From automation to storytelling, every insight is now part of how we’ll help our clients grow and innovate.
At Hiru, we believe in strategies that connect cultures and deliver results, and INBOUND 2025 reaffirmed our mission as a nomadic creative agency: to keep learning, evolving, and building beyond borders.
🙌 Thank You, INBOUND
Huge thanks to everyone we met, learned from, and shared ideas with especially the Latino community who joined our braindate, and to Periódico Reforma for featuring us in such a meaningful story. Click here to read the articule https://reforma.com/MModor

This is just the beginning.
See you next year, INBOUND, we’re already counting the days. 🧡

