AI is here to stay, and one of its most popular (and controversial) uses is logo creation. With just a few words, you can now generate a logo in seconds. But… is it worth it? Does it look professional? Is it truly yours?
In this blog, we’ll walk you through the pros, cons, and tips if you’re considering creating your logo with AI.
âś… What is an AI-Generated Logo?
These are logos created by platforms that use artificial intelligence algorithms to generate visual proposals based on the text, styles, or references you provide.
In seconds, you can get multiple options… but not everything that shines is branding.
🟢 Advantages of Creating a Logo with AI
🎯 1. Fast and affordable
Perfect if you’re just starting out and don’t have the budget to hire a professional designer.
🧠2. Easy to use, no technical knowledge required
You just type in some ideas, pick colors or styles, and you’re done!
🔄 3. Allows you to test many combinations
Great if you’re in the early stages of exploration or brand development.
đź”´ Disadvantages to Consider
🎨 1. Low originality
Many AI-generated logos tend to look similar, especially if you’re using free platforms or not customizing much.
📉 2. No strategy behind it
A logo shouldn’t just “look nice.” It needs to represent your essence, value, and purpose — something AI can’t fully understand or express.
⚠️ 3. Copyright risks
Some platforms don’t guarantee exclusive commercial rights, which can be a problem if you want to trademark your brand.
AI is an incredible tool, but the heart of a brand can’t be generated automatically.
A good logo should convey purpose, essence, and emotion. And that — fortunately — is still something humans do best.
🚀 Building your brand and not sure where to start? At Hiru Creative Agency, we combine strategic thinking with modern tools to create logos that are memorable, functional, and 100% yours.
📩 Message us and let’s create real branding.
